Postback API & Conversion Notifications Documentation for Email Validation

IPQS Postback API allows you to alter previous Email Validation API requests to our API based on new or additional data for the purposes of receiving a new fraud score. This API also supports conversion tracking and allows for the conversion status to be updated.

Postback & Conversion Notifications

Request Formatting

You may want to update aspects of an email request after it happens, such as confirming the conversion date and conversion status. This API allows you to update your request. Requests via this API can be made via POST or GET. For the purposes of our documentation we'll demonstrate GET requests. Parameters passed to the API wrapped as an update[] array will update the original request. Parameters outside of the update[] array will be used to look up the request. Custom tracking variables passed with your initial request must be listed on your account's custom tracking variables in order for the postback update to be successful.

Ideally all postback requests will be submitted using the original "request_id". This is a system unique ID that represents a single call to the API. However we realize that not every caller will be able to store the ID for each request. As a result, the API allows for custom variables to be used instead. Below is your base postback URL (Note this includes your API key. Please keep your API key secret):

Example request_id Usage

Let's say we had a "request_id" of DWwJ and wanted to update the "transactionID" associated with that request to be 100. Here's how we'd do that:

Example Custom Variable Usage

Let's say we didn't have the "request_id" of the request, but we knew that the request had a "transactionID" of 99 before. Here's how we'd update it (Note: type is required, see the table below for acceptable values):

Accepted Parameters

Below is a list of accepted parameters, a brief description and a listing of their required formatting.

Example Code