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Instantly Detect Fraudulent Clicks from Bots, Competitors, and Abusive Publishers
Click fraud prevention is the ultimate solution for advertisers and marketers. If you've ever run a marketing campaign online, specifically Pay Per Click oriented, including Google Adwords or Facebook Ads — then you've likely experienced invalid clicks that are meant to eat away at your total spending budget. The most popular type of click fraud occurs from bots and users that are intentionally clicking PPC ads to earn more revenue for their site (which displays the ads) or purposefully consuming budgets to prevent a competitor from reaching actual customers. Both of these examples are considered methods of producing invalid traffic.
Click fraud costs advertisers billions per year in wasted budgets due to bots, automated scripts, malware, and other types of methods that generate fraudulent clicks. Even in 2019, ad fraud is continuing to rise across desktop devices and, even more so, across mobile devices. This trend is largely in response to fraudsters evolving their tradecraft to bypass existing click fraud prevention measures. The worst fraudsters now use software to randomize device profiles — so they appear to click from a unique human-like device and IP address every time.
Protect ad budgets with accurate click fraud protection, built for detecting the worst bots without false-positives.
Fake PPC clicks produced by bots and bad actors can damage even the largest ad budgets. As many bidding platforms are limited in their click fraud detection, advertisers must turn to third party providers like IPQS. Quality scoring makes it easy to identify traffic sources with negative ROI and filter clicks intentionally generated by fraudulent methods. IP address blacklists also help prevent users negatively targeting your campaigns. Our solutions provide comprehensive analysis of your ad impressions so each month, your fraudulent PPC traffic can be refunded by the ad network.
Detect Fake Clicks & Bots
Block Invalid Clicks
Rampant click fraud tends to originate from Click Farms, which use proxy connections to spoof their location. Workers in these Click Farms will operate hundreds of unique, real devices in an attempt to appear as a normal user. They will even go to great lengths to exhibit natural user behavior, such as browsing a site for a certain period of time and engaging with the site after submitting a fraudulent click. A recent police raid in Thailand discovered a Click Farm that had nearly 350,000 SIM Cards at their disposal. As you can imagine, having such a large amount of devices to rotate through can make it difficult for an advertiser to identify fraudulent behavior, when in fact, nearly all of their budgets could be consumed by bots rather than actual potential customers. With even larger Click Farms currently operating today, it is no surprise that click fraud is a multi-billion dollar industry.
If click fraud was easy to manage, then it wouldn't be causing billions of dollars in damage per year. Luckily, IPQualityScore has invested years of research and development into fighting click fraud, including the newest tactics. IPQS offers a few services that can automate quality control to fully prevent click fraud, including our Proxy Detection service, as most click fraud occurs on compromised IP addresses that are proxies or VPNs. The most difficult fraud to detect occurs via residential proxies, usually via malware, however IPQS can accurately detect click fraud from these connections as well.
Device Fingerprinting is another tool that is incredibly useful in the fight against click fraud. Implementing this service will check each click's device against millions of fraudulent behavior patterns to detect red flags such as device spoofing and device switching. By analyzing over 300 data points about every device, overlapping patterns, especially within a short period of time, can be used to identify a network of fraudulent users or even the same user operating many devices at once.
IPQS can be fully implemented with your site or app in under 5 minutes. Our tools and services are incredibly easy to work with and can be customized through numerous settings to fit the exact needs of your users and audience. Our click fraud solutions are perfect for any sized company, from the smaller internet marketer, to major advertisers, and even all the way to an actual ad network provider looking for protection on the direct ad server.