Instantly Cleanse Traffic and Accept Only Valid Clicks from Legitimate Users
Click fraud prevention is the ultimate solution for advertisers and marketers. If you've ever run a marketing campaign online, specifically Pay-Per-Click oriented, then you've likely experienced invalid clicks that are meant to eat away at your total spending budget. The most popular type of click fraud occurs from bots and users that are intentionally clicking to earn more revenue for their site (which is hosting the ads) or purposefully consuming budgets to prevent a competitor from reaching actual customers.
Click fraud costs advertisers billions per year in wasted budgets due to bots, automated scripts, malware, and other types of methods that generate fraudulent clicks. Unfortunately, click fraud is continuing to rise across desktop devices and, even more so, across mobile devices. These increases are due to fraudsters evolving their tactics to bypass existing click fraud prevention measures and even utilizing software which can randomize device profiles so fraudsters appear to be clicking from a unique device upon each impression.
Rampant click fraud tends to originate from Click Farms, which use proxy connections to spoof their location. Workers in these Click Farms will operate hundreds of unique, real devices in an attempt to appear as a normal user. They will even go to great lengths to exhibit natural user behavior, such as browsing a site for a certain period of time and engaging with the site after submitting a fraudulent click. A recent police raid in Thailand discovered a Click Farm that had nearly 350,000 SIM Cards at their disposal. As you can imagine, having such a large amount of devices to rotate through can make it difficult for an advertiser to identify fraudulent behavior, when in fact, nearly all of their budgets could be consumed by bots rather than actual potential customers. With even larger Click Farms currently operating today, it is no surprise that click fraud is a multi-billion dollar industry.
If click fraud was easy to manage, then it wouldn't be causing billions of dollars in damage per year. Luckily, IPQualityScore has invested years of research and development into fighting click fraud, including the newest tactics. IPQS offers a few services that can automate quality control to fully prevent click fraud, including our Proxy Detection service, as most click fraud occurs on compromised IP addresses that are proxies or VPNs. The most difficult fraud to detect occurs via residential proxies, usually via malware, however IPQS can accurately detect click fraud from these connections as well.
Device Fingerprinting is another tool that is incredibly useful in the fight against click fraud. Implementing this service will check each click's device against millions of fraudulent behavior patterns to detect red flags such as device spoofing and device switching. By analyzing over 200 data points about every device, overlapping patterns, especially within a short period of time, can be used to identify a network of fraudulent users or even the same user operating many devices at once.
IPQS can be fully implemented with your site or app in under 5 minutes. Our tools and services are incredibly easy to work with and can be customized through numerous settings to fit the exact needs of your users and audience. Our click fraud solutions are perfect for any sized company, from the smaller internet marketer, to major advertisers, and even all the way to an actual ad network provider looking for protection on the direct ad server.