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Complete Protection from Digital Ad Fraud, Click Bots, and Fake Leads
Affiliate Marketing Fraud is a tough issue to solve, as affiliates can often have a broad mix of traffic quality masked behind many sources. Imagine if you could accept affiliate traffic from any source and automatically filter out fraudulent clicks? Well with IPQualityScore's tools for affiliate networks and digital advertisers, it's entirely possible. Seamlessly filter traffic in real-time to block bots and redirect low quality clicks or impressions which are likely to engage in digital ad fraud abuse and frustrate advertisers. Only send quality clicks verified by IPQS Device Fingerprinting, Proxy Detection, & Fraud Scoring services to your advertiser's tracking links.
Completely eliminate abusive affiliate traffic including residential proxies, bots and non-human requests, automated lead generation completion, and similar types of software employed by fraudulent publishers. While many providers claim to prevent affiliate fraud with similar tactics, they often block a large percentage of legitimate traffic with high false-positive rates. IPQS offers a wide variety of custom scoring settings to ensure you never block a legitimate click or user.
Keep your advertisers happy with IPQS affiliate fraud prevention. Automatically block & filter the worst quality affiliate traffic and filter invalid clicks from suspicious publishers and brokered channels.Affiliate Fraud Prevention Guide
Block Affiliate Fraud
Advanced Affiliate Reporting
Affiliate fraud continues to rise year over year, with fraudsters exploiting every type of payment method from ISP and mobile carrier billing to credit card fraud. Even surveys, market research, and cost per lead program can be significantly affected by fake leads and bot fraud. Over the past few years, fraudsters have expanded their reach to generating fake software & mobile app installs and even automating the submission of fake user information in CPL lead generation campaigns. These trends have contributed to the popularity of IPQS bot detection filtering with clients in the ad industry. As affiliate fraud continues to waste billions per year in advertiser budgets, IPQS estimates that affiliate fraud can affect between 20% to 60% of an advertiser's total conversions.
Ad Fraud across all vertical types is also a serious nuisance for the digital ad industry. Fake video views, automated installs, iframe abuse, PPC click fraud, and other types of fraudulent activity, often fueled by bots, are a significant challenge for marketers. Many advertisers are forced to completely pause campaigns or sever partnerships with certain ad networks due to abusive traffic generated by ad fraud.
Better quality control methods would certainly invite more advertisers, bigger ad budgets, expanded country targeting, easier conversion points, and a diverse blend of ad campaigns. IPQS anti-fraud tools can automatically filter traffic in real-time using smart algorithms that learn from each affiliate's traffic quality and the audience's behavior patterns. Riskier affiliates can be set to stricter filters, while affiliates with mostly clean traffic can be filtered more leniently.
Build smart business logic that can automatically flag or suspend affiliates with average fraud scores over a certain threshold (such as 85% or higher) or automatically pause affiliates on specific campaigns they are abusing. IPQS provides a flexible system that uniquely adapts to any type of ad fraud without impacting your legitimate traffic.
Screening new sign ups on your network with IPQS can also detect publisher fraud before risky affiliates can access your network's campaigns and tracking links. Using a mixture of phone verification and email validation, IPQS can detect affiliate fraud before it begins.
Mobile ad traffic has seen a huge boost in popularity over the past few years. As advertiser budgets expand further into the digital mobile ad industry, fraud is quickly following the trend to exploit easy payouts. Fake installs from mobile bot traffic has already caused hundreds of millions of dollars in losses for many of the largest app brands. By letting IPQS screen ad traffic from fraudulent publishers, 100% of high risk clicks can be redirected or blocked without any damages to the advertiser or ad network.Take IPQS For a Test Drive, Grab a Free Account
Easily integrate real-time fraud protection with the most popular affiliate marketing tracking platforms. Block click fraud and abusive traffic in real-time from fraudulent affiliates and publishers on platforms such as:
IPQS can fully integrate into your affiliate network, ad server, tracking platform, or directly into your landing pages to protect your ad campaigns. Our fraud prevention tools even make it easy to accurately block proxies in real-time. Easily adjust settings and features, such as strictness levels and risk scoring options to make the service fit perfectly with your traffic. Our support team is happy to assist with integration and optimize your settings for the best performance.
View affiliate tracking platforms with available IPQS integrations to support built-in affiliate network fraud prevention.