As the mobile ad industry continues to grow and cannibalize budgets from traditional desktop campaigns, fraudsters are shifting their focus to generating fake installs for mobile aps and engaging in other types of mobile ad fraud. Mobile app install fraud was estimated to be upwards of $2 billion in 2017 and this year is on track to surpass that figure.
Mobile advertisers could be wasting as much as 40% of their ad spending on fake installs and low quality users that quickly abandon an app after the initial download. These figures rival the percentage of fraud exhibited with traditional click fraud for other advertising channels.
Fraudsters often use affiliate marketing incentives, which pay per completed app install, to turn their fraudulent behavior into a full fledged business. Each fraudulent app install can generate between $0.20 and $3.00 or even more. Automated scripts, bots, and click farms, take advantage of this by using device emulators and virtual machines which spoof the signature of unique mobile devices. The apps are then automatically downloaded and opened to resemble a human interaction.
IPQS anti-fraud technology can detect device emulators, spoofing, and fraudulent behavior patterns among fraudulent app installs. By embedding our Device Fingerprinting technology, apps can easily identify malicious installs and fraudulent traffic sources that should be refunded. Real-time protection makes it easy to automate quality control. Protect your mobile advertising budgets and maximize your reach to legitimate clients and users.
Directly embed our Device Fingerprinting code in your app, mobile backend, or other funnel points such as a registration, login, or payment page to accurately score your users and installs. Integration only takes a few minutes and can instantly protect your mobile apps.