08 Mar '20

What is PPC Bot Traffic? How Bot Traffic Hurts PPC Campaigns

PPC bot traffic can account for over 35% of daily clicks while causing serious click fraud that wastes ad budgets, reduces reach to real human customers, and provides competitors with an edge as they limit a successful PPC campaign in their industry.

25 Feb '20

How to Detect Browser Device Spoofing and In-App Mobile Emulators

Protect your campaigns from ad fraud by detecting device spoofing and in-app mobile emulators that push fraudulent traffic, invalid clicks, and fake installs.

02 Feb '20

How to Validate Email Addresses with PHP

Validate email addresses using simple PHP tests to confirm the email address has proper syntax and a valid MX domain record. Push PHP to the limit of it's email validation checks.

16 Oct '19

How to Detect Bots, on Your Website or Apps - a Guide

Bots and automated behavior can cause havoc for your site or app - from fake users & listings to spam, and much more. Detecting bots is simpler than it seems and can be achieved with a simple bot detection tag placed on your site.

21 Sep '19

8 Expert Tips for Successful Email Deliverability

Maintaining good sender scores and email deliverability rates is an ongoing battle. Here's 8 important tips for successful email deliverability rates and healthy sender scores.

23 Aug '19

Affiliate Fraud, What Is It, the Types, Effects, and How to Prevent

Learn about the different types of Affiliate Fraud , the effects it may have on your business, and the best ways to prevent it from damaging your affiliate program or network.

11 Aug '19

What is Lead Generation Validation Scoring? Everything You Need to Know!

Optimize your sales team and the quality of the data that you purchase. Better prioritize prospects and throw away low quality leads with IPQS lead generation validation.

24 Jul '19

What Is KYC Verification - Everything You Need to Know, a Guide

KYC or Know Your Customer Verification is an important best practice for financial institutions and similar industries to prevent fraudulent behavior, verify customers, and ensure client integrity.

09 Jul '19

What Is Payment Fraud? The Types, Examples, and How to Prevent Them

Payment fraud affects any business conducting transactions online that are vulnerable to chargebacks, friendly fraud, abusive users, and stolen payment data easily purchased on the dark web.

27 Jun '19

Email Verification, Process, Who Uses It, Best Practice, a Guide to Email Validation

Email Address Verification is an important practice for businesses of all sizes. Validating emails generates many great benefits while preventing numerous penalties for marketing and operating your business.

06 Jun '19

3 Reasons Why It's Important to Validate Email Marketing Lists

Validating email addresses in your email marketing lists is one of the most important steps to a successful marketing campaign. Let's explore why it's important to validate your email address lists to lower bounce rates and achieve similar benefits.

24 May '19

Integrating Fraud Prevention with Zapier is Easy

Instantly enable fraud prevention for your favorite services such as SalesForce, Shopify, PayPal, Stripe, and more with IPQS fraud detection plugin for Zapier.