How IPQS Helped ZinQ Media Improve Their Lead Generation Pipeline

Client: ZinQ Media
Industry: Lead Generation & Performance Marketing
Solution: IPQS Fraud Detection & Device Fingerprinting

For performance marketers, lead quality directly impacts campaign success, advertiser trust, and long-term revenue growth. When fake users enter a lead pipeline, advertising budgets are wasted and campaign performance becomes difficult to measure accurately. ZinQ Media partnered with IPQS to strengthen fraud prevention and ensure their clients received higher quality traffic and leads.

Background

ZinQ Media is a global leader in lead generation and performance marketing. The company focuses on delivering fast, accurate, and secure solutions for affiliates and advertisers seeking long-term customer acquisition opportunities.

To generate successful campaigns, ZinQ Media works to understand each affiliate's target audience and deliver users with a higher probability of becoming long-term customers. Maintaining lead quality at scale, however, requires strong protection against increasingly sophisticated fraudulent traffic.

The Challenge

ZinQ Media's mission is to connect the right audience with the right offers at the right time. However, attracting fake audiences or fraudulent users can create significant downstream problems.

Fraudulent traffic can impact nearly every part of the lead generation process, including:

• Wasted advertising spend
• Reduced campaign performance
• Lower lead quality
• Damage to advertiser relationships
• Reduced trust among affiliates and partners

ZinQ Media needed a way to identify suspicious activity and detect online irregularities across advertising pages before bad traffic could impact campaign performance.

The Solution

To improve traffic quality and provide affiliates with more trustworthy leads, ZinQ Media implemented IPQS's fraud prevention solutions and real-time scoring capabilities.

IPQS provided ZinQ Media with visibility into suspicious user behavior and risk signals that traditional methods often miss. By analyzing users in real time, the system helped identify traffic demonstrating characteristics associated with fraud, manipulation, or malicious activity.

Key Areas of Improvement

Real-Time User Scoring

IPQS enabled immediate evaluation of user behavior and intent, helping identify suspicious activity before it affected campaigns.

Fraud Detection Intelligence

Advanced risk analysis improved ZinQ Media's ability to identify fake users, bots, duplicate accounts, and manipulated traffic sources.

Device Fingerprinting Technology

IPQS device fingerprinting helped detect users attempting to hide or manipulate their digital identity by analyzing hundreds of behavioral and technical signals.

Scalable Traffic Monitoring

The solution gave ZinQ Media the ability to maintain lead quality across large traffic volumes without introducing unnecessary friction.

Implementation

IPQS fraud detection was integrated directly into ZinQ Media's lead generation pipeline and advertising ecosystem.

The system continuously analyzed incoming traffic and evaluated user activity in real time, enabling ZinQ Media to isolate suspicious behavior before poor-quality traffic reached partners and clients.

This approach allowed ZinQ Media to make more confident decisions regarding traffic quality while improving the efficiency of campaign management.

Results

40% More Bad User Intent Detected

Using IPQS real-time scoring, ZinQ Media identified and prevented significantly more suspicious activity than previous systems allowed.

Millions of Fraudulent Clicks and Users Detected

IPQS helped identify large volumes of fake traffic before it could impact campaigns and lead quality.

10,000+ Duplicate or Fake Accounts Prevented

The system successfully detected and blocked thousands of fraudulent and duplicate users before they entered the pipeline.

Hundreds of Thousands of Dollars Saved in Advertising Spend

Improved fraud prevention reduced wasted advertising spend and protected campaign budgets from invalid traffic.

Additional Benefits

• Stronger Affiliate Confidence: Delivered more trustworthy traffic and higher-quality leads.
• Improved Campaign Performance: Reduced the impact of fraudulent activity on reporting and optimization.
• Better Lead Quality: Increased confidence that traffic represented legitimate users.
• Scalable Fraud Prevention: Maintained protection while supporting growing campaign volume.

Conclusion

By implementing IPQS's fraud prevention and device fingerprinting capabilities, ZinQ Media significantly strengthened its lead generation process and traffic quality controls.

The partnership enabled more accurate fraud detection, reduced advertising waste, and helped protect the value delivered to affiliates and partners. With stronger visibility into user quality, ZinQ Media created a more reliable and scalable lead generation pipeline while improving confidence in campaign performance.