Spamtrap Email Detection with a Simple API Query
Detect spamtraps, frequent complainers, and honeypots with IPQS email address validation service that can cleanse email address CSV files or provide results with an API call. Easily integrate spamtrap detection into your favorite email marketing services like Mailchimp, AWeber, Hubspot, GetResponse, and more.
Spamtraps and invalid emails can greatly impact your deliverability rates and sender score. Be proactive about your email reputation with accurate spamtrap removal and email validation by IPQS.Check Spamtraps with Email Verification
What is a Spamtrap Email Address?
Spamtraps are used by Internet Service Providers (ISPs) and mail service providers to identify users that send unsolicited messages, usually through marketing campaigns. Usually, these are email addresses which were previously active and experienced over 180 days of inactivity without a valid login. Mail providers then add these email addresses into their spamtrap databases. When a specific sending domain or IP address hits too many inactive accounts or spamtraps, the mail provider will blacklist the IP or domain, hurting their sender score.
It's estimated that over 15 billion SPAM messages are sent each day by email. Since mail providers are in a never ending battle against spammers, they can be somewhat aggressive with labeling mail as SPAM, which is why it's so important to avoid sending email to spamtraps. It's also important to note that there many different types of known spamtraps. We explained inactive honeypots above — now let's explore other types of spamtraps.
Known Spam Trap Types Explained
- Pristine Spam Traps - Pristine spam traps, also known as "pure spam traps", are created specifically for acting as a honeypot. These emails were not previously used by other owners or for legitimate email. Pristine spam traps are usually posted in the source code of a website or in similar placements that make it easy for scrapers and spambots to discover their address. Email addresses collected by scraping are greatly frowned upon by mail service providers.
- Spamhaus & SpamCop Spam Traps - Data is king, so many third party reputation providers maintain their own spamtrap databases. Spamhaus and SpamCop are the most popular third party services and even allow any business to "donate a MX record" to automatically forward spam complaints. Many security providers such as TrendMicro and McAfee also maintain their own traps.
- Typo Spam Traps - It's very common for users to misspell their own email addresses when registering an account or subscribing to a newsletter. Despite typos being a common human error, some providers do monitor typo spam traps to measure the amount of typos in an email marketing campaign. Large amounts of typos show that the sender is not using best practices or proper email validation.
- Recycled Spam Traps - These kinds of traps are similar to the inactive honeypots mentioned above. When email address lists are no longer maintained, it's easy for the emails to become outdated. If an email address has been inactive with a mail service provider for over 6 months, then it typically will automatically convert into a recycled spam trap for the mail provider. Senders that have large amounts of recycled spam traps in their email list are likely to be blacklisted.
How Do I Check if an Email Address is a Spamtrap?
Using IPQS email validation service, spamtraps and honeypots can be detected by comparing an email address to our actively maintained spamtrap database. New spamtraps and honeypots are detected every minute through our layered approach, which gathers sender data from some of the internet's largest brands and other proprietary collection methods. Extensive data quality monitoring ensures that email results and accurate and reliable. Spamtrap detection can be integrated with an API lookup or by uploading an email address CSV file.
How Can I Avoid Spamtraps in My Marketing Lists?
Industry best practices recommend verifying email addresses as soon as they subscribe to your newsletters or register on your website. This ensures that invalid emails or even spamtraps and emails recognized as frequent complainers can be identified as soon as they interact with your site. It's also recommended to recheck email address lists every few months to detect spamtraps. Statuses often change within this time period, with optimal recheck periods every 3 - 6 months to remove spam traps and invalid email addresses.Check Your First Email Address List Free
How To Remove Spamtraps?
Spamtraps can be easily removed from an email marketing list by cleansing the list with an email validation service or by preventing spamtraps from subscribing to your marketing lists with a real-time API check. It's important to remove spamtraps before starting any marketing campaigns. Spamtrap removal is a best practice that ensures your messages have the best chance of inboxing and not landing in the SPAM folder. It's also a good practice in general to keep your marketing lists up to date to prune invalid emails.
What Happens If I Send an Email to a Spamtrap?
Have you accidentally messaged an existing email address list with poor email hygiene? This could impact your sender score and lower deliverability rates for your email messages. Most major mail service providers are very forgiving as email quality improves, so by ensuring all future email is sent to verified email addresses, your inboxing rates will naturally improve. Even if you have a existing email marketing list, spamtraps can be removed every few months.
Using a reputable service for spamtrap detection is the best solution to keep your email lists clean and maintain a healthy sender score.