3 Reasons Why It's Important to Validate Email Marketing Lists

Validating email addresses in your email marketing lists is one of the most important steps to a successful marketing campaign. Let's explore why it's important to validate your email address lists to lower bounce rates and achieve similar benefits.
Validating Email Addresses

Why do companies have email marketing lists? There's more than one answer, actually. In one instance, companies retain email address lists of people who are already customers or clients. Perhaps they've purchased products or subscribed to a service. An email list in this situation allows the company to send important updates regarding the product or service.

In other instances, a separate email marketing list can be maintained based on people who are potential customers or prospective clients. Companies may advertise a free newsletter on their website in the hopes that people sign up. By subscribing to the newsletter, the company may mention that subscribers will recieve news and discounts only available through the newsletter. This is a great way for companies to attract leads for future business. Not all emails, however, are "clean" or "valid".

So how does validating email addresses fit into this process? The emails within an email list need to be validated, or purged, from time to time to maintain healthy bounce rates among other benefits. This will ensure that all, or most, emails on the list are legitimate, clean, and active. This article is meant to answer the question of why it's important to keep your email lists clean. So let's explore the benefits of removing bad emails from an email list:

  • Lowers the bounce rate
  • Saves your company money
  • Increases the conversion rate

Let's get started with the first one!

Validating Email Addresses Lowers Bounce Rate

What is a bounce rate? Essentially, a bounce rate is the percentage of emails that are not opened. But there's more: The email wasn't opened because it was never delivered to the recipient! Much of the time this is due to people providing fake email addresses.

Have you ever tried to access a news article but the website requested your email address "to read further"? This is a perfect example of how a large portion of emails can be faked. For example, submitting the email address "fakeemail123@fake.com" will allow you to continue to read the article. Why would anyone put their own real email address only if they wanted to read an article? Websites that do this have a high bounce rate.

Lower bounce rates also means better inbox rates! If your bounce rate climbs too high, then mail providers will interpret that as a negative sign about your marketing practices. Your email is 10x more likely to end up in the SPAM folder if your bounce rate is above 5%.

Save Money by Removing Purging Bad Emails

Let's talk about your bottom line. It costs money to send a large number of emails at once. Sure, there are scalable plans out there. Some email marketing platforms allow you to send one or two thousand emails for free. After that, they charge you based on the number of emails you send per campaign.

What if you have a list of 10,000 emails and 3,000 of them are fake or otherwise fraudulent? That means you're wasting money on sending 3,000 emails! How much does this cost? $50? $100? And that's only how much it might cost over one month. You might be wasting over $1,000 each year on sending emails that aren't being received by anyone! This $1,000 can be spent on paid ads or on some other aspect of your business.

Validating Email Lists Increase Conversion Rate

Imagine this: A business sends an email to 10,000 people subscribed to their newsletter. The email advertises a new product or service and even includes a discount code. Many of the subscribers are excited and click on the advertisements to learn more. Roughly 3,000 click, actually.

Of those 3,000 potential customers or clients, 800 of them actually purchased or subscribed to what was being offered. That's not bad! The company was able to convert 8% of their email subscribers into paying customers. That means their final conversion rate is 8%. But can the company increase its conversion rate simply by cleaning up the emails on their list? The answer is yes.

By using our Email Verification API, we're able to clean your email lists and remove fake or fraudulent emails. Let's say not, in an extreme example, that the company above finds half of their emails in their list are fake. The sale numbers are the same; however, the conversion numbers are different.

Here's what really happened: 3,000 subscribers out of 5,000 clicked on the link within the email. 800 purchased but the difference is the conversion rate. Now, 16% of people on the list were turned into customers. The conversion rate doubled! While the number of sales didn't increase, the new and improved conversion rate allows the company to have greater insight into how to optimize their marketing strategies.

Interested in learning more about email verification? Get advice from the experts on email validation.

Verify a Free Email Address List Now

Verify up to 5,000 email addresses each month by creating a free account. Get your account up and running and upload an email address lists in just a few mouse clicks.

Why do companies have email marketing lists? There's more than one answer, actually. In one instance, companies retain email address lists of people who are already customers or clients. Perhaps they've purchased products or subscribed to a service. An email list in this situation allows the company to send important updates regarding the product or service.

In other instances, a separate email marketing list can be maintained based on people who are potential customers or prospective clients. Companies may advertise a free newsletter on their website in the hopes that people sign up. By subscribing to the newsletter, the company may mention that subscribers will recieve news and discounts only available through the newsletter. This is a great way for companies to attract leads for future business. Not all emails, however, are "clean" or "valid".

So how does validating email addresses fit into this process? The emails within an email list need to be validated, or purged, from time to time to maintain healthy bounce rates among other benefits. This will ensure that all, or most, emails on the list are legitimate, clean, and active. This article is meant to answer the question of why it's important to keep your email lists clean. So let's explore the benefits of removing bad emails from an email list:

  • Lowers the bounce rate
  • Saves your company money
  • Increases the conversion rate

Let's get started with the first one!

Validating Email Addresses Lowers Bounce Rate

What is a bounce rate? Essentially, a bounce rate is the percentage of emails that are not opened. But there's more: The email wasn't opened because it was never delivered to the recipient! Much of the time this is due to people providing fake email addresses.

Have you ever tried to access a news article but the website requested your email address "to read further"? This is a perfect example of how a large portion of emails can be faked. For example, submitting the email address "fakeemail123@fake.com" will allow you to continue to read the article. Why would anyone put their own real email address only if they wanted to read an article? Websites that do this have a high bounce rate.

Lower bounce rates also means better inbox rates! If your bounce rate climbs too high, then mail providers will interpret that as a negative sign about your marketing practices. Your email is 10x more likely to end up in the SPAM folder if your bounce rate is above 5%.

Save Money by Removing Purging Bad Emails

Let's talk about your bottom line. It costs money to send a large number of emails at once. Sure, there are scalable plans out there. Some email marketing platforms allow you to send one or two thousand emails for free. After that, they charge you based on the number of emails you send per campaign.

What if you have a list of 10,000 emails and 3,000 of them are fake or otherwise fraudulent? That means you're wasting money on sending 3,000 emails! How much does this cost? $50? $100? And that's only how much it might cost over one month. You might be wasting over $1,000 each year on sending emails that aren't being received by anyone! This $1,000 can be spent on paid ads or on some other aspect of your business.

Validating Email Lists Increase Conversion Rate

Imagine this: A business sends an email to 10,000 people subscribed to their newsletter. The email advertises a new product or service and even includes a discount code. Many of the subscribers are excited and click on the advertisements to learn more. Roughly 3,000 click, actually.

Of those 3,000 potential customers or clients, 800 of them actually purchased or subscribed to what was being offered. That's not bad! The company was able to convert 8% of their email subscribers into paying customers. That means their final conversion rate is 8%. But can the company increase its conversion rate simply by cleaning up the emails on their list? The answer is yes.

By using our Email Verification API, we're able to clean your email lists and remove fake or fraudulent emails. Let's say not, in an extreme example, that the company above finds half of their emails in their list are fake. The sale numbers are the same; however, the conversion numbers are different.

Here's what really happened: 3,000 subscribers out of 5,000 clicked on the link within the email. 800 purchased but the difference is the conversion rate. Now, 16% of people on the list were turned into customers. The conversion rate doubled! While the number of sales didn't increase, the new and improved conversion rate allows the company to have greater insight into how to optimize their marketing strategies.

Verify a Free Email Address List Now

Verify up to 5,000 email addresses each month by creating a free account. Get your account up and running and upload an email address lists in just a few mouse clicks.

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