Filter Your Traffic in Real-Time to Prevent Abusive Affiliates
Affiliate Marketing Fraud is a tough issue to balance, as affiliates can often have a broad mix of traffic quality masked behind many domains. Imagine if you could accept affiliate traffic from any source and automatically filter out fraudulent clicks? Well with IPQualityScore's anti-fraud services, you can do just that. Seamlessly filter traffic in real-time to block or redirect low quality clicks or impressions which are likely to engage in fraud and frustrate advertisers. Only send quality clicks verified by our Device Fingerprinting service to your advertiser's tracking links.
Affiliate fraud continues to rise year over year, with fraudsters exploiting every type of payment method from ISP and mobile carrier billing to credit card fraud. Over the past few years, fraudsters have expanded their reach to generating fake software & mobile app installs and even automating the submission of fake user information in lead generation campaigns. As affiliate fraud continues to waste billions per year in advertiser budgets, IPQS estimates that affiliate fraud can affect between 20% and 60% of an advertiser's total conversions.
Ad Fraud across all vertical types is also a serious nuisance for the marketing industry. Fake video views, automated installs, iframe abuse, PPC click fraud, and other types of fraudulent activity, often fueled by bots, are a significant challenge for marketers. Many advertisers are forced to completely pause campaigns or sever partnerships with certain ad networks due to abusive traffic generated by ad fraud.
Better quality control methods would certainly invite more advertisers, bigger ad budgets, expanded country targeting, easier conversion points, and a diverse blend of ad campaigns. IPQS anti-fraud tools can automatically filter traffic in real-time using smart algorithms that learn from each affiliate's traffic quality and their patterns. Riskier affiliates could be set to stricter filters, while affiliates with mostly clean traffic can be filtered more leniently.
Build smart business logic that could automatically flag or suspend affiliates with average fraud scores over 90% or automatically pause affiliates on certain campaigns that they are abusing. IPQS provides a flexible system that uniquely adapts to any type of ad fraud!
IPQS can be fully integrated into your affiliate network, ad server, tracking platform, or directly in your ad campaigns. Easily adjust settings and features, such as strictness levels and risk scores, to make the service fit perfectly with your traffic. Our support team is happy to assist with integration and optimize your settings for the best performance.