Guide to Managing Invalid Traffic & IVT Advertising Fraud
Learn tactics, tools, and KPIs to safeguard ad spend with our practical guide to finding, flagging, and reducing invalid traffic.
Category
Ad Fraud
Find in-depth articles and research related to ad fraud. Explore best practices, common challenges, and strategies used by businesses to improve outcomes, strengthen operations, and stay ahead of evolving threats and technology. Related tools and resources include Fraud Prevention, Domain Reputation, Device Fingerprinting, which can help businesses monitor traffic quality, identify abuse patterns, validate user data, and strengthen security workflows.
9 Best Ways to Stop Bots From Submitting Forms
See how to block form spam and fake users and learn the nine proven methods to stop bots from submitting forms.
What is PPC Bot Traffic? How Bot Traffic Hurts PPC Campaigns
PPC bot traffic can account for over 35% of daily clicks while causing serious click fraud that wastes ad budgets, reduces reach to real human customers, and provides competitors with an edge as they limit a...
How to Detect Bots & Block Bot Traffic on Your Website
Learn how to detect bots and block bad bot traffic on your website and app: the warning signs of bot traffic, the detection methods that work, and how to stop bots in real time.
Affiliate Fraud: What Is It and How to Prevent It
Learn about the different types of Affiliate Fraud , the effects it may have on your business, and the best ways to prevent it from damaging your affiliate program or network.
The 5 Best Methods for Preventing Click Fraud
Facing click fraud? Prevent click fraud completely with these 5 quick methods for dealing with invalid and fake clicks.
What is Pay-Per-Click (PPC) Fraud?
Learn how fraud impacts Pay-Per-Click (PPC) advertising campaigns and can quickly deplete PPC advertising budgets.
What Is Mobile App Cost Per Install (CPI) Fraud?
Spot CPI fraud fast. Learn telltale signs and tools to protect mobile ad spend.
Preventing Mobile CPI Fraud and Fake App Installs
Mobile fraud is on the rise, eating up ad budgets with fake installs from bots and proxies. IPQS makes it easy to prevent mobile CPI fraud and ensure your marketing budgets are generating quality users for your apps!
How Click Fraud is Hurting The Affiliate Industry
Click fraud and affiliate fraud are devastating the affiliate marketing industry - here's how you can stop it!